Growth partnerfor IT services firmsGuaranteed meetings.
Most IT firms grow on referrals. We build and run outbound and book meetings with the owners and IT leaders you choose.
$30 Million closed.
“I went from no outreach, to using cold email outreach and it's working. Less than 90 days in, we're getting positive responses not only for new business potential, but we've also developed some COIs out of this process. Josh and his team know outreach, period.”
Randy Haba - Founder & CIO, Parlay Technology
Guaranteed qualified meetings, or we keep working until we deliver them.
$30M track record. $3,500/month. Meetings guarantee. No long-term contract.
Meetings on the calendar. Not awareness.
What outbound produced for an MSP and a cybersecurity firm. Parlay Technology and Bolder Cyber Partners are named with their permission.
10
booked meetings in 2 days
Parlay Technology, an MSP.
positive replies since June 10
About half became meetings.
Parlay Technology
cybersecurity client renewed
Bolder Cyber Partners stayed on.
to PE-partner meetings
That partner then gave two warm introductions.
Bolder Cyber Partners
closed in B2B revenue
Josh has personally closed over $30M in B2B revenue, including in IT sales.
Straight from the sending platform, unedited
33,723 emails sent across four client campaigns produced 73 positive replies. about 1 positive reply per 460 emails. The typical cold email average is roughly 1 in 2,000.
Bounce rate stayed between 0.21% and 1.01% on three of the four campaigns.
What clients are saying
“I know nothing about a formal sales process, that's where Josh and the team at SalesGlider come in. I went from no outreach, to using cold email outreach and it's working. Less than 90 days in, we're getting positive responses not only for new business potential, but we've also developed some COIs out of this process. Josh and his team know outreach, period.”
Founder & CIO, Parlay Technology
“In less than a week, SalesGlider had calls booked with a PE partner who gave me two warm introductions... results beyond what they told me to expect. I trust the team and the process completely.”
Founder, Bolder Cyber Partners
Outbound for cybersecurity firms
Security buyers don't respond to fear emails. We lead with a concrete, low-friction first step, like a tabletop exercise that walks their team through an incident, or help getting through a 600-question vendor security questionnaire, and aim it at the companies and PE partners who actually buy.
“In less than a week, SalesGlider had calls booked with a PE partner who gave me two warm introductions... results beyond what they told me to expect.”
Mike Trpkosh — Founder, Bolder Cyber Partners. Bolder Cyber renewed.
Built for IT services firms that want meetings, not content
This is for you if
- Business owners and CEOs at small companies with no internal IT
- COOs and VPs of Operations
- IT directors and VPs of IT (co-managed)
- For cybersecurity firms: owners and execs who need incident response planning, tabletop exercises, or help with vendor security questionnaires; PE partners whose portfolio companies need security work
- vCISO and vCIO practices that close once they get a warm intro and just need meetings on the calendar
- MSP owners who close once they get a warm intro and just need meetings on the calendar
- Teams that can pay back $3,500/month with one new managed-services client
This is not for you if
- Anyone wanting a free trial
- Firms whose deal value is too small to pay back $3,500/month
- If you want blog posts and social media, an MSP marketing agency is the better buy
- You want a list of emails instead of meetings on your calendar
Weighing a sales hire instead? See how SalesGlider compares to hiring a salesperson
See results across all client campaigns on the homepage.
Referrals don't scale.
"it's depending on me being in the right place at the right time." You can't forecast a pipeline that starts in an elevator.
Hired salespeople don't know IT services.
A rep on hourly plus a cut of MRR still needs you to teach them managed services, and most never ramp.
Marketing programs sell content, not meetings.
Blog posts, social posts and a website "for inbound leads" won't fill your calendar this quarter.
IT meetings on your calendar, without hiring a salesperson
Cold email, LinkedIn and calling to the business owners and IT leaders you choose. You show up and close.
Cold Email
Up to 50K sends a month from separate domains that point to your site, so your main domain is never at risk. Written in your words about your stack, your response times and the problems you fix.
Owners and ops leaders see your name before they reply.
Calling
Direct dials for owners and office managers at companies without internal IT.
Five things have to be right. We own all five.
One-hour founder onboarding on your IT firm.
Most agencies: A form and a kickoff call
Us: Your best clients, verticals, what you fix, and how you're different from the firm down the street
It lands in the inbox. Your main domain stays clean.
Most agencies: Sends from your main domain or shared domains
Us: Dedicated domains, warm-up, monitoring. We know IT people whitelist, filter and check headers.
Your list, your rules.
Most agencies: Buy a list, blast it
Us: Full-service (no internal IT) or co-managed, employee range (e.g. 11–500), verticals, geography, exclusions (one-person firms, VCs if you don't serve them)
Built on outcomes, not giveaways.
Most agencies: Discounts, gift cards, free assessments
Us: Uptime, fewer tickets, faster resolution, security posture — not discounts or giveaways
Every reply answered in under 5 minutes, on average.
Most agencies: Replies sit until someone checks the inbox
Us: Human-approved reply, booked to your calendar with a short prospect brief
MSP marketing agency vs SalesGlider
MSP marketing agency
Blogs, social, website, SEO
SalesGlider
Booked meetings
MSP marketing agency
Months for inbound to build
SalesGlider
Outbound starts after a 2–3 week warm-up
MSP marketing agency
Whoever finds you
SalesGlider
The owners and IT leaders you pick
MSP marketing agency
Traffic and posts
SalesGlider
Agreed meeting target, meetings guarantee
MSP marketing agency
SalesGlider
Blogs, social, website, SEO
Booked meetings
Months for inbound to build
Outbound starts after a 2–3 week warm-up
Whoever finds you
The owners and IT leaders you pick
Traffic and posts
Agreed meeting target, meetings guarantee
$3,500/month. Less than one new managed-services client is worth.
$3,500/month
No long-term contract. We agree on a qualified-meeting target up front; if we miss it, we keep working at no additional cost.
One new client on a monthly managed-services agreement pays for the program many times over across its lifetime.
Meetings Guarantee
We agree on a qualified-meeting target up front. If we don't hit it, we keep working until we do - at no additional cost.
Us vs Them
Hourly rep + commission on MRR
An hourly rep plus a cut of MRR
MSP marketing retainer
Blogs, social posts, a website, SEO
SalesGlider
Booked meetings with the owners and IT leaders you pick
Hourly rep + commission on MRR
You teach them managed services
MSP marketing retainer
Content calendar and inbound hope
SalesGlider
Built from a one-hour founder onboarding on your IT firm
Hourly rep + commission on MRR
Whatever they already say
MSP marketing retainer
Brand awareness and 'inbound leads'
SalesGlider
Outcomes: uptime, fewer tickets, faster resolution, security posture
Hourly rep + commission on MRR
Whoever they can get on the phone
MSP marketing retainer
Whoever finds you
SalesGlider
Owners, COOs, and IT leaders you choose — full-service or co-managed
Hourly rep + commission on MRR
Months to ramp, if they ever do
MSP marketing retainer
Months for inbound to build
SalesGlider
Outbound starts after a 2–3 week warm-up. Calling and LinkedIn can start sooner.
Hourly rep + commission on MRR
Your company email
MSP marketing retainer
N/A
SalesGlider
Separate sending domains that point to your site. Your main domain is never touched.
Hourly rep + commission on MRR
Hourly + commission on MRR
MSP marketing retainer
MSP marketing retainer
SalesGlider
$3,500/mo. No long-term contract.
Hourly rep + commission on MRR
You manage them
MSP marketing retainer
Traffic and posts
SalesGlider
Agreed meeting target, meetings guarantee
Hourly rep + commission on MRR
MSP marketing retainer
SalesGlider
An hourly rep plus a cut of MRR
Blogs, social posts, a website, SEO
Booked meetings with the owners and IT leaders you pick
You teach them managed services
Content calendar and inbound hope
Built from a one-hour founder onboarding on your IT firm
Whatever they already say
Brand awareness and 'inbound leads'
Outcomes: uptime, fewer tickets, faster resolution, security posture
Whoever they can get on the phone
Whoever finds you
Owners, COOs, and IT leaders you choose — full-service or co-managed
Months to ramp, if they ever do
Months for inbound to build
Outbound starts after a 2–3 week warm-up. Calling and LinkedIn can start sooner.
Your company email
N/A
Separate sending domains that point to your site. Your main domain is never touched.
Hourly + commission on MRR
MSP marketing retainer
$3,500/mo. No long-term contract.
You manage them
Traffic and posts
Agreed meeting target, meetings guarantee
You'll Have Great ROI If...
Your firm grows on referrals and the owner closes, but you can't forecast that pipeline
One new managed-services client pays for the program many times over across its lifetime
You want meetings with owners and IT leaders, not blog traffic
You're done teaching a hired salesperson what managed services even is
You can take the meeting and close — we run everything before that
Common questions, straight answers
No. We run the outbound end to end: list, inboxes, copy, replies and booking. You take the meeting and close, which is the part MSP owners are already good at. As Randy Haba put it: "Typically speaking, if I can get a warm intro, I can build a relationship with that prospect very quickly… And I usually close the sale."
Referrals are your best clients, but you can't control when they come. Outbound adds a pipeline you can forecast, and it often creates new referral partners too. Parlay Technology developed new centers of influence (COIs) inside 90 days.
A rep costs salary or hourly plus commission on MRR, needs months to learn managed services, and you manage them. We bring the system, the data and the team, built from a founder-led onboarding on your firm, and we're accountable to a meeting target.
MSP marketing agencies sell content, social and websites to generate inbound over time. We book meetings with the companies you choose. Many IT firms use both; only one of them puts meetings on the calendar this quarter.
Both, and you decide. Owners and COOs at companies with no internal IT (full-service), IT directors and VPs of IT (co-managed), set by employee range, vertical and geography. We avoid leading with CFOs so the conversation isn't about price.
We don't lead with giveaways. Messaging explains your core services, and we agree up front on what a qualified meeting is. You tell us which meetings were good and we tighten the list.
We send from separate domains that point to your site, so your main domain is never touched. Inboxes warm up for two to three weeks first and are monitored after. Every email has a plain opt-out and follows CAN-SPAM.
Yes. For a cybersecurity founder, we booked calls with a PE partner in under a week, and that partner gave him two warm introductions. For security firms we lead with a concrete first step such as a tabletop exercise, and we filter out contacts who don't buy (one-person companies, investors you don't serve). Bolder Cyber Partners renewed.
Before we start, we agree on a qualified-meeting target. If we don't hit it, we keep working until we do, at no additional cost.
$3,500/month, no long-term contract. One hour of onboarding, a calendar link, and domains warm for two to three weeks before the first emails. Calling and LinkedIn can start sooner.
Lock in your meetings guarantee.
We'll agree on a qualified-meeting target for your IT firm, then build and run the outbound system that hits it. $3,500/month. No long-term contract.
Human-led, AI-fueled. Our team writes the messaging and approves every reply.
Meetings guaranteed, or we keep working until we deliver them.